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New rules to combat mobile mis-selling come into force.

Wednesday, September 16th, 2009.

Mobile service providers will from today have to adhere to new Ofcom rules designed to prevent mobile mis-selling.

The new rules prohibit mobile service providers and those selling their products and services from engaging in dishonest, misleading or deceptive conduct.

If providers breach the rules they could be fined up to 10 per cent of relevant turnover.

The full news release can be found here.

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